Dalla Lana School of Public Health

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• Zoom Link

Public health leaders typically use command-and-control systems for crisis communications. But that model ultimately undermined public trust in public health during the pandemic. Indeed, traditional crisis communications may be inappropriate for public health emergencies that are novel, enduring, heterogenous, and that extend beyond the realm of public health expertise.

Professor Steiner will propose a new crisis-communications model that aims to build trust through public health crises, by adapting the principles of person-centered health care to population-level communications. Building on his experience as the communications director for the Ontario COVID-19 Science Advisory Table, he’ll describe his recent work for the White House Office of Science and Technology Policy, and a pilot project currently proposed for a major city in the Southeastern US.